You Can and You Should Aren’t the Same: LogMeIn Android
One of the beautiful things about using SmartPhones like the iPhone, or my Android-based Droid is that I can now access my computer from literally anywhere, and I don’t even need to carry a notebook...
View ArticleSolving Illegal Software License Terms: More May Be Better
Every time I write an article I worry about whether you’ll enjoy it. Is it informative? Does it make you think and ask questions? Will you gain something that you can add to your business change...
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Change Your Internet Browser Software! Quick! Right Now!
What software are you using for browsing the Internet? What version? How old is it? Is it secure? DO YOU CARE? Yes, you do. Or you need to. And yesterday Yahoo! showed me why. Browser updates are one...
View ArticleApple Finds New Way To Control You; I’m NOT Calling It Evil
Back in the day, most software was copy-protected. Software makers feared that people would copy and distribute what they had bought, so they put extra software in their software or even did controlled...
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How Hard Can It Be To Rotate a Picture?
Because I’m both a teacher at heart and a quasi-geek, I sometimes find myself talking about simple things in incredible minutiae. This doesn’t always endear me to my audience. This morning, I received...
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Want A Few Video Games For Almost Nothing? Save Your Money.
One of the most amazing and beautiful things about business change is that there’s no “right way” to do it. There are plenty of wrong ways, like, say, underpaying your employees or cutting back on...
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Springpad Enters Deadpool, Reaches Oblivion. Nobody Cares.
Sometimes in business and Influency the only thing that matters is complete and total dominance. Do a search on the word oblivion, and you’ll find that the 2013 Tom Cruise film of that name dominates...
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Kim Gjerstad, MailPoet, Business Process, and WordPress 2014
I recently came a across a WordPress plug-in that’s changed my life. It hasn’t made me happier, or wealthier. It hasn’t saved me time—in fact, it’s cost me time in a number of ways. And the funny...
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360 Degree Marketing and MailPoet’s WordPress Plug-In
A few days ago I told you about a WordPress plug-in called MailPoet. Or maybe I was talking about software marketing, or MailPoet partner Kim Gjerstad, or Kim’s ability to throw together a great...
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Presentations #1: MailPoet’s Kim Gjerstad Opens With a Joke
Let’s talk comedy. I’ve been doing shtick (that’s what my people call a certain kind of corny humor) for as long as I can remember. Some people find it funny, others not so much. But whatever you...
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360 Degree Presentations #2: MailPoet’s Kim Gjerstad Credits The Team
At WordCamp Europe 2013, MailPoet’s Kim Gjerstad got started on the right foot, establishing audience rapport by opening with a joke. The opening joke is a classic, important way of getting...
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360 Degree Presentations #3: MailPoet and Cultural Influence
As he closes the introduction of his presentation at WordCamp Europe 2013, MailPoet’s Kim Gjerstad roles through several points that I’ll group together under the umbrella of Cultural Influence. In...
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360 Degree Presentations #4: It’s Not Real Until You Launch
Launch that puppy. Launch it right now. Eventually, any product or service needs to launch, or be turned on, or made available, or something, or it’s just an idea. Having opened his 360 Degree...
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MailPoet’s Statistics In 360-Degree Marketing Presentations
Sooner or later, it’s all about the numbers. Sales numbers. Minimum Viable Audience. And while statistics lie, you need to know and care about how many people are using your software. That’s a part...
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The Jeff Yablon Map
How’d you like to build an amazing web site in just a few minutes, for almost no money? I did: here’s the The Jeff Yablon Map! The Jeff Yablon map was an actual web site for a few minutes earlier...
View ArticleCopy Protection & DRM Make Your Customers Not Trust You
In today’s world, there are a lot of ways to get ripped off. Ever since software became a mass distribution item, companies have sought ways to protect their products from copying by people who hadn’t...
View ArticleApps: Good. Software: Bad. Business Change Impact: HUGE
I love what I do. I sure hope you feel the same way; with the ever-blurring lines between our professional and personal lives you have to, or bad things will happen. I help businesses get more...
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